Mar 10, 2017
An Introduction to our New Brand
Our primary role as leaders of NACM is to provide the support and resources needed for all member companies to be successful. Listening is one powerful tool used as we assist members and analyze their changing needs. On a national level we listened to members noting confusion with NACM affiliates inconsistent look, feel, and service offerings. In order to drive clarification and align our identity, a task force of NACM affiliate COO’s, national board members, and national staff worked with outside branding experts to define our essential value and create a defined brand standard. It may sound simple, but it was far from that. Hours of work and discussion went into the development of a unified brand to be used by all NACMs across the country.
Driving Results
A rebrand contains much more than a logo and new color palette. It is an opportunity to explore what makes our organization valuable and unique. In our project, “Driving Results” was uncovered as our essential value and what our brand stands for at its highest level. NACM helps to drive results for professionals who manage credit and supply chain relationships. Our full range of products and services improve corporate cash flow, profit, and enhance the skills of credit professionals.
Driving Unification
NACM is the leading voice in the industry making our brand tone influential, helpful, and credible. Our voice is consultative, intelligent, and friendly. We selected a typeface which is bold and durable, with colors showing easy approach and financial strength. The wheel icon takes on multiple meanings of progress, momentum, and movement with NACM at the core. We promote personal connections and professional growth leading to solid credit decisions and driving cash to the bottom line. Together the icon, typeface, and color palette create a strong brand that is modern and progressive.
As of April 1st, NACM Northwest will transform our individual affiliate brand to what you see above. We ask each of you to embark on this journey with NACM Northwest, embracing the change, talking about the benefits of your association, and becoming excited to be a part of a nationwide unification of the NACM brand.
Jennifer L. Walsh, CCE
President & COO