By: David Feigenbaum, CCE & Scott Blakeley, Esq.
The history of the relationship between sales and credit departments is a long, often painful one with story upon story of unhappy encounters between two parties who appear at first glance to have diametrically opposed objectives.
But are their objectives really opposed? If the relationship is truly understood by all parties, they will come to the realization that they are actually pursuing the same goal – PROFITS – from different directions. Each discipline has its own priorities within the goal of profit. Too often, sales want the order and do not care about the potential risks. For its part, credit, in its desire to assure payment, becomes so conservative as to choke sales growth.… Read the rest