Whether you’re new to the genre or dipped your toes into the social media ocean with a MySpace page over a decade ago, many users in the business realm tend to make the same mistakes using this powerful technology. That’s according to Scott Stratten, author of UnMarketing: Stop Marketing. Start Engaging. Stratten will be the keynote speaker this June at NACM’s 121st Credit Congress & Expo.
These so-called sins, as Stratten cheekily describes them, are the sorts of traps people can easily fall into when attempting to use social media in a business environment. Learn to spot them and take countermeasures, and you’ll be one step ahead of the competition, regardless of what social media service you’re using.… Read the rest